ATPS-OPEN-187-001 Designing Your Business Marketing Strategy: Session One in the WSU Tech Digital Marketing Professional Development Series

Course Title: 
OPEN 187 Designing Your Business Marketing Strategy: Session One in the WSU Tech Digital Marketing Professional Development Series 

Location: 
Groover Labs, North Classroom  
334 St. Francis, Wichita, KS 67202 

https://www.grooverlabs.org/news/groover-labs-parking-map-2023 

Date & Time: 
Fri 2/28/25, 7:30 AM – 9:00 AM 

Capacity: 
24 participants 

Cost: 
$25 or $150 for entire class series (8 classes total) 

Full Description: 
This course equips business owners and marketing professionals with the tools and knowledge to develop a results-driven digital marketing strategy. You'll start with foundational insights into your business and market through SWOT and competitor analysis, identify your target audience, and craft strategic objectives aligned with your goals. Explore the marketing funnel to understand customer behavior and use key performance indicators (KPIs) to measure success. Hands-on exercises, including SWOT and competitor analysis templates sheets, ensure practical application. By the end of this course, you’ll have a clear, actionable digital marketing strategy tailored to your business needs. 

Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students. Course curriculum will be available to students until February 2026. 

Faculty Bio: 
Krissy Buck 
 
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands. 

 With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months. 

 In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita. 

Additional Information:  

• Coffee and networking 

• Technical support is available for any issues related to course access or functionality  

• Certificates of completion will be provided after all course requirements are met 

Requirements:  

• Access to a computer with internet  

• Commitment to engage with the material and complete activities  

Success Tips:  
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.