ATPS-OPEN-189-001 Mastering Meta Advertising: From Setup to Optimization: Session Three in the WSU Tech Digital Marketing Professional Development Series
Mar 28, 2025 - Mar 28, 2025
Full course description
Course Title:
OPEN 189 Mastering Meta Advertising: From Setup to Optimization: Session Three in the WSU Tech Digital Marketing Professional Development Series
Location:
Groover Labs, North Classroom
334 St. Francis, Wichita, KS 67202
Date & Time:
Fri 3/28/25, 7:30 AM – 9:30 AM
Capacity:
24 participants
Cost:
$25 or $150 for entire class series (8 classes total)
Full Description:
In the ever-evolving world of digital marketing, Meta advertising (formerly Facebook advertising) remains a cornerstone for reaching targeted audiences and driving meaningful business outcomes. This session offers an in-depth exploration of the tools, techniques, and strategies you need to succeed with advertising across the Meta ecosystem, including Facebook, Instagram, and Messenger.
Whether you’re new to Meta advertising or looking to refine your approach, this session provides actionable insights and hands-on guidance to take your campaigns to the next level. From initial setup to ongoing optimization, you’ll gain a comprehensive understanding of the ad creation process and learn how to achieve maximum ROI.
Key Takeaways Include:
Getting Started with Meta Ads: Learn how to set up your Meta Business Manager account, define your campaign objectives, and navigate the Ads Manager platform with confidence.
Crafting High-Impact Ads: Explore best practices for creating compelling ad copy, eye-catching visuals, and video content tailored to Meta’s diverse audience demographics.
Audience Targeting Mastery: Understand Meta’s advanced targeting options, including custom audiences, lookalike audiences, and retargeting strategies to connect with the right users at the right time.
Budgeting and Bidding: Discover how to allocate your advertising budget effectively and optimize bidding strategies to maximize performance.
Monitoring and Optimization: Learn how to track key metrics, analyze campaign performance, and implement data-driven adjustments to improve ad effectiveness and ROI over time.
Staying Compliant and Current: Stay ahead of Meta’s evolving policies and algorithm updates to ensure your campaigns remain compliant and impactful.
This session is ideal for marketing professionals, entrepreneurs, and anyone eager to harness the full potential of Meta’s advertising platform. By the end of the session, you’ll leave with the skills, tools, and confidence to create and manage high-performing Meta ad campaigns that deliver real results.
Elevate your digital marketing strategy—join us for this essential session and master the art of Meta advertising!
Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students.
Faculty Bio:
Krissy Buck
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands.
With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months.
In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita.
General Information:
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Additional Information:
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Technical support is available for any issues related to course access or functionality.
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Certificates of completion will be provided after all course requirements are met.
Requirements:
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Access to a computer with internet
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Basic knowledge of Microsoft Office or Google Workspace
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Commitment to engage with the material and complete activities
Success Tips:
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.