ATPS-OPEN-190-001 Unlocking Insights: A Comprehensive Guide to Data Analytics: Session Four in the WSU Tech Digital Marketing Professional Development Series

Course Title: 
OPEN 190 Unlocking Insights: A Comprehensive Guide to Data Analytics: Session Four in the WSU Tech Digital Marketing Professional Development Series 

Location: 
Groover Labs, North Classroom  
334 St. Francis, Wichita, KS 67202 

https://www.grooverlabs.org/news/groover-labs-parking-map-2023 

Date & Time: 
Fri 4/11/25, 7:30 AM – 9:00 AM 

Capacity: 
24 participants 

Cost: 
$25 or $150 for entire class series (8 classes total) 

Full Description: 
In today’s data-driven world, the ability to analyze and interpret data is a critical skill for making informed decisions and driving success. This workshop, Unlocking Insights: A Comprehensive Guide to Data Analytics, is designed to demystify the world of data and empower professionals across all industries to harness its potential.  

This comprehensive session covers the entire data analytics process, from collection and organization to analysis and visualization. Through engaging discussions and hands-on exercises, you’ll learn how to transform raw data into actionable insights that can inform strategies, solve problems, and uncover opportunities.  

Key Topics Include:  

Understanding Data Fundamentals: Explore the types of data, sources, and the role analytics plays in decision-making.  

Data Collection and Preparation: Learn best practices for gathering and organizing data to ensure accuracy and usability.  

Analytical Techniques: Dive into analytics to uncover trends and patterns.  

Data Visualization Tools: Master dashboards tools like Google Analytics 4 (GA4) and Meta insights to present data in compelling and digestible formats.  

Interpreting and Applying Insights: Gain the skills to communicate findings effectively and turn insights into actionable business strategies.  

Ethics and Privacy: Understand the ethical considerations and legal responsibilities involved in working with data.  

Whether you're a business professional, marketing specialist, or entrepreneur, this workshop equips you with the knowledge and tools to leverage data for better decision-making. By the end of the session, you’ll have a solid understanding of data analytics fundamentals and the confidence to apply them in real-world scenarios.  

Unlock the power of data and elevate your ability to make impactful, informed decisions—join us for this transformative workshop! 

Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students. Course curriculum will be available to students until April 2026. 

Faculty Bio: 
Krissy Buck 
 
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands. 

 With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months. 

 In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita. 

Additional Information:  

Coffee and networking 

Technical support is available for any issues related to course access or functionality  

Certificates of completion will be provided after all course requirements are met 

Requirements:  

Access to a computer with internet  

Commitment to engage with the material and complete activities  

Success Tips:  
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.