ATPS-OPEN-194-001 Mastering CRM: Optimizing Customer Relationships for Growth Session Eight in the WSU Tech Digital Marketing Professional Development Series
Jun 6, 2025 - Jun 6, 2025
Full course description
Course Title:
OPEN 194 Mastering CRM: Optimizing Customer Relationships for Growth Session Eight in the WSU Tech Digital Marketing Professional Development Series
Location:
Groover Labs, North Classroom
334 St. Francis, Wichita, KS 67202
Date & Time:
Fri 6/6/25, 7:30 AM – 9:30 AM
Capacity:
24 participants
Cost:
$25 or $150 for entire class series (8 classes total)
Full Description:
Customer Relationship Management (CRM) is the backbone of building strong connections, enhancing customer experiences, and driving business growth. This workshop dives into the essentials of mastering CRM systems and strategies, equipping you to manage customer data, streamline processes, and foster long-term loyalty.
Through interactive lessons and hands-on exercises, you’ll explore how to leverage CRM tools to organize your sales pipeline, automate communications, and deliver personalized experiences at every touchpoint. Learn how to turn data insights into actionable strategies that optimize customer interactions and fuel business success.
Key Topics Include:
Understanding CRM fundamentals and selecting the right platform.
Managing customer data and building efficient workflows.
Automating customer communication to save time and improve consistency.
Analyzing CRM data to identify trends and opportunities.
Aligning CRM strategies with sales, marketing, and service goals.
Ideal for business professionals, sales teams, and entrepreneurs, this workshop provides the tools and knowledge to elevate your customer relationship management strategies and achieve measurable growth.
Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students. Course curriculum will be available to students until June 2026.
Faculty Bio:
Krissy Buck
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands.
With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months.
In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita.
Additional Information:
Coffee and networking
Technical support is available for any issues related to course access or functionality
Certificates of completion will be provided after all course requirements are met
Requirements:
Access to a computer with internet
Commitment to engage with the material and complete activities
Success Tips:
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.