ATPS-OPEN-188-001 Mastering Social Media Marketing: Platforms, Content, Trends, and Engagement Strategies: Session Two in the WSU Tech Digital Marketing Professional Development Series
Mar 14, 2025 - Mar 14, 2025
Full course description
Course Title:
OPEN 188 Mastering Social Media Marketing: Platforms, Content, Trends, and Engagement Strategies: Session Two in the WSU Tech Digital Marketing Professional Development Series
Location:
Groover Labs, North Classroom
334 St. Francis, Wichita, KS 67202
Date & Time:
Fri 3/14/25, 7:30 AM – 9:00 AM
Capacity:
24 participants
Cost:
$25 or $150 for entire class series (8 classes total)
Full Description:
In today’s fast-paced digital landscape, social media has become a powerful tool for building brand awareness, fostering customer engagement, and driving business growth. Whether you’re a seasoned marketer or a newcomer to the field, mastering the art of social media marketing is crucial to staying competitive and connecting with your audience effectively.
This comprehensive workshop will provide you with the knowledge, tools, and strategies to elevate your social media marketing game. Over the course of the session, you’ll dive deep into the essential elements of successful social media campaigns, exploring the nuances of leading platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. Through interactive discussions and hands-on exercises, you’ll learn how to tailor your content to each platform’s unique audience, objectives, and algorithms.
Key topics covered include:
Understanding Platforms: Gain insights into the strengths, weaknesses, and best practices for leveraging each major social media platform. Learn how to choose the right mix of platforms to meet your goals.
Crafting Compelling Content: Master the art of creating engaging text, visuals, and video content that resonates with your target audience. Explore tools and techniques for maintaining a consistent brand voice and aesthetic.
Staying Ahead of Trends: Explore the latest trends in social media marketing, including emerging platforms, viral content strategies, and new features that can give you a competitive edge.
Building Engagement Strategies: Discover proven methods for sparking conversations, fostering connections, and growing your audience through meaningful engagement.
Measuring Success: Learn how to track key performance metrics, interpret data, and use insights to refine your campaigns and maximize ROI.
This workshop is ideal for marketing professionals, small business owners, content creators, and anyone looking to expand their social media expertise. By the end of the session, you’ll leave with actionable strategies and a toolkit of resources to boost your brand’s presence and achieve measurable results.
Take your social media marketing to the next level—join us for this dynamic, skill-building workshop and unlock the full potential of your digital presence.
Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students.
Faculty Bio:
Krissy Buck
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands.
With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months.
In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita.
General Information:
· Additional Information:
o Coffee and networking
o Technical support is available for any issues related to course access or functionality
o Certificates of completion will be provided after all course requirements are met.
Requirements:
· Access to a computer with internet
· Commitment to engage with the material and complete activities
Success Tips:
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.