ATPS-WSU Tech Digital Marketing Professional Development Series

Classes:

Feb 28, 2025 – Session One: Designing Your Business Digital Marketing Strategy   

March 14, 2025 – Session Two: Mastering Social Media Marketing: Platforms, Content, Trends, and Engagement Strategies 

March 28, 2025 – Session Three: Mastering Meta Advertising: From Setup to Optimization 

April 11, 2025 – Session Four: Unlocking Insights: A Comprehensive Guide to Data Analytics 

April 25, 2025 – Session Five: Boost Your E-Mail Marketing: Engaging Content, Automation, and Smart Segmentation 

May 9, 2025 – Session Six: Building a Website: From Concept to Launch 

May 23, 2025 – Session Seven: SEO Essentials: Optimizing Content, Keywords, and Technical Elements for Success 

June 6, 2025 – Session Eight: Mastering CRM: Optimizing Customer Relationships for Growth 

Location: 
Groover Labs, North Classroom  
334 St. Francis, Wichita, KS 67202 

https://www.grooverlabs.org/news/groover-labs-parking-map-2023

Time

7:30 AM – 9 AM 

Capacity: 
24 participants 

Cost: 
$25 per class or $150 for entire class series (8 classes total) 

Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students. 

Faculty Bio: 
Krissy Buck 
 
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands. 

 With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months. 

 In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita. 

Requirements: 

·                     Access to a computer with internet 

·                     Commitment to engage with the material and complete activities 

Success Tips: 
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.