ATPS-OPEN-191-001 Boost Your E-Mail Marketing: Engaging Content, Automation, and Smart Segmentation: Session Five in the WSU Tech Digital Marketing Professional Development Series
Apr 25, 2025 - Apr 25, 2025
Full course description
Course Title:
OPEN 191 Boost Your E-Mail Marketing: Engaging Content, Automation, and Smart Segmentation: Session Five in the WSU Tech Digital Marketing Professional Development Series
Location:
Groover Labs, North Classroom
334 St. Francis, Wichita, KS 67202
Date & Time:
Fri 4/25/25, 7:30 AM – 9:00 AM
Capacity:
24 participants
Cost:
$25 or $150 for entire class series (8 classes total)
Full Description:
Email marketing remains one of the most effective ways to connect with your audience, nurture leads, and drive conversions. This workshop is designed to help you unlock the full potential of email marketing by focusing on three critical elements: creating engaging content, leveraging automation, and implementing smart segmentation strategies.
Through interactive sessions and practical exercises, you’ll learn how to craft compelling emails that resonate with your audience, utilize automation tools to streamline workflows, and segment your lists to deliver personalized, high-impact campaigns.
Key Topics Include:
Writing attention-grabbing subject lines and impactful email copy.
Designing visually appealing emails that align with your brand.
Setting up automated campaigns to save time and increase efficiency.
Using segmentation to target specific audience groups for higher engagement.
Analyzing performance metrics to optimize future campaigns.
Whether you’re a marketer, entrepreneur, or business professional, this workshop will equip you with the skills and strategies to elevate your email marketing efforts and achieve measurable results.
Previous experience is not required to take this course. Those who complete the course will earn a certificate from WSU Tech. This course will not qualify for-credit, for degree seeking students.
Faculty Bio:
Krissy Buck
Krissy Buck is a dedicated advocate for creating inclusive online and in-person communities. As the Program Director of ShockStarter, a student-led digital marketing agency, and as an educator at WSU Tech, she empowers her students with the knowledge and skills necessary to leverage digital marketing for meaningful connections with their audiences and brands.
With a proven track record, Krissy previously served as the Chief Community Officer at QuiCC, a tech startup based in Wichita. During her time there, she successfully expanded QuiCC's user base to 77 countries in just ten months.
In addition to her professional roles, Krissy is the vice chair of Digital Wichita. This nonprofit organization educates Wichita's marketing and business community on the latest trends in digital marketing. Digital Wichita also hosts Social Media Day Wichita.
General Information:
-
Additional Information:
-
Technical support is available for any issues related to course access or functionality.
-
Certificates of completion will be provided after all course requirements are met.
Requirements:
-
Access to a computer with internet
-
Basic knowledge of Microsoft Office or Google Workspace
-
Commitment to engage with the material and complete activities
Success Tips:
Set aside regular time to engage with course materials, complete activities, and reach out to peers for collaborative exercises to get the most out of this workshop.